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Wax ka duwan Hadalka Fudud (iyo Xaqiiqda ah in "loo Malaynayo inay Madadaalo tahay") ee NAB New York


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Aasaasayaasha wakaaladda xayeysiiska ee New York waxay ku biiri doonaan wakiillada Charter Communications iyo Hewlett Packard Enterprise iyagoo kawada hadli doona nooc cusub oo wakaalado ah oo beddelaya suuq geyn.

MAGAALADA NEW YORK — Waxyaabaha Aad u kala duwan Madaxa Hal-abuurka Tommy Henvey iyo Maamulka Wada-shaqeynta Patti McConnell waxay ka qeybqaadan doonaan wadahadal gole gaar ah oo lagu baarayo qaab cusub oo loo abuuro xayeysiis ku saleysan fudaydka iyo aaminaadda. NAB Show New York. Henvey iyo McConnell waxaa ku biiri doona Charter Isgaarsiinta Sare ee Suuqgeynta iyo Istaraatiijiyada Hal abuurka Claire Avery iyo Madaxa Suuqa Ganacsiga Hewlett Marissa Freeman oo cinwaan looga dhigay “Waxaa loo Malaynayay inay Madadaalo tahay,” oo uu duubay Adweek Creative and Editor Innovation Editor David Griner. Kalfadhiga ayaa loo qorsheeyay Khamiista, Oktoobar 17 saacada 2: 15 pm ee Javits Xarunta (Marxaladda 2).

Kuwa raba inay ka soo qeyb galaan munaasabaddan ayaa si bilaash ah ugu sameyn kara iyaga oo galaya lambarka EP06 marka la diiwaangelinayo NAB Show New York.

Arimaha shaqada weyn. Natiijooyinka aad u abuurto macaamiishaadu waa muhiim. Laakiin halkan waa sheyga, sida aad halkaas uga gaarto arrimo aad uga sii badan. Wax ka duwan ayaa ka mid ah nooc cusub oo ah wakaalado adeeg buuxa, oo la aasaasay oo keliya in la keeno gaarsiinta awood leh, farriin qancisa, laakiin in sidaas loo sameeyo hab ka wanaagsan. Casharkaan, aasaasayaasha hay'adda waxaa ku biiri doona wakiillo ka socda Charter Communications iyo Hewlett Packard Enterprise si ay uga wada hadlaan sida dadka faraxsan iyo macaamiisha faraxsan ay u shaqeeyaan shaqada ugu fiican. Waxay ku siin doonaan fahanka sida ay u kobcisay jawi qof walbaa qayb ka yahay nidaamka, qof walbaa wuxuu ku faanaa in uu sameeyo waxa uu qabanayo iyo xitaa in uu ku faraxsan yahay cidda ay la shaqeynayaan.

Kalfadhiyeyaasha

Tommy Henvey waxay keenaysaa in ka badan labaatan sano oo waayo-aragnimo ah, oo horay u soo noqday Agaasimaha Guud ee Hal abuurka Fulinta ee McGarry Bowen iyo Ogilvy, Madaxa Kooxda Hal-abuurka ee Y&R iyo Maareeyaha Hal-abuurka ee BBDO. Wuxuu ka shaqeeyey guud ahaan baaxadda macaamiisha: FedEx, Doritos, Mt. Dew, Pepsi, Lincoln, Verizon, Century 21, Bangiga Muwaadiniinta, Thomson Reuters, Kool Aid, NASCAR, iyo Time Warner Cable oo magacyo dhowr ah. Waa hal abuur qurux badan, oo helay AICP, ANDY, Cannes Film Festival, Clio, Effie, Emmy, New York Festival iyo abaalmarinta One Show. Wuu jecel yahay waxa uu sameeyo laakiin waxa uu weli door bidaa inuu ciyaaro gaagaaban ee Yankees, inkasta oo ay suuragal u tahay taasi maalinba maalinta ka dambaysa.

Patti McConnell in ka badan labaatan sano oo ay la shaqeynayeen magacyada adduunka ugu caansan iyo ganacsiyada adduunka. Xirfadeeda waxay kujirtay safarro ay ku qaadday Ogilvy & Mather, halkaasoo ay labadaba u soo haysay labadaba Director of Production NA iyo Producer Production for American Express, Coca-Cola, Kraft Foods iyo Time Warner Cable, si wax yar looga xuso. Patti sidoo kale wuxuu qabtay jagooyinka EP labadaba BBDO iyo JWT. Shaqadeeda waxaa lagu aqoonsaday AICP, ANDYs, Cannes Film Festival, Clios, Effies, Emmys, New York Festival iyo abaalmarinta One Show.

Claire Avery waa suuq-geyn aad u heer sareeya iyo shirkad wax dhisi. Waxay ka bilaabatay Isgaarsiinta Charter ee 2007 waxayna si dhakhso leh u kacday safka, iyada oo ku guuleysatay abaalmarino badan Mark iyo Cable Faxie oo jidka sii socday. Kahor Charter, waxay ku jirtay kooxda hal abuurka suuqgeynta ee AOL. Iyadu waa arday ka qalin jabisay Kuliyadda Macaan ee Briar.

Marissa Freeman wuxuu hormood u yahay soosaarka caalamiga ah ee shirkadda HPE cusub, oo loo aqoonsaday gelitaanka ugu sarreeya ee abid abid Caalamka 'Transbrand's Global Global Brands'. Waxay maamushaa suuq-geynta caalamiga ah ee suuqgeynta, xayeysiinta, warbaahinta, iskaashiga tusmada, kafaala qaadka iyo khibradda sumadda. Kahor HPE, Freeman wuxuu xilal fulinta ka qabtay BBDO, DDB iyo Deutsch LA. Shaqadeedii DIRECTV ee Deutsch LA waxay u horseedday Time Warner Cable inay noqoto Istaraatiijiyadda Astaanadda ee SVP. Iyadu waa kan qaata Abaalmarinta AMA ee Sanadlaha Abaalmarinta waxaana dhowaan loo magacaabay mid ka mid ah Haweenka Suuqa 100 ugu sarreeya ee Brand Inrandators Brand. Waxay ka qalin jabisay Jaamacadda Montclair State waxayna wax ka bartay Iskuulka Ganacsiga ee Columbia iyo Jaamacadda New York.

Moderator

David Griner waxay qarinaysay dusha sare iyo hoos u dhaca hal-abuurka ee Adweek sanadihii 12. Wuxuu kormeeraa kooxda daboolaya ololaha goynta, alaabada ka hortagga, tikniyoolajyada soo ifbaxa, hay'adaha iyo la talinta. Isagu waa abuuraha caanka ah #AdweekChat qabtay Arbacada kasta Twitterka iyo martigeliyaha fiidiyowga Adweek ee "Haa, Taasi waa malaha mid Xayeysiis ah," oo loogu magac daray '2018's podcast' ugu fiican ee ay bixiso Folio Awards. 2018, waxaa loo magacaabay joornaaliistaha sanadka ee ururka xirfadleyda fadhigiisu yahay UK ee Women in Suuqgeynta.

Waxyaabo kala duwan ayaa ku yaal Brooklyn, New York. Wixii macluumaad dheeraad ah, wac 929-324-3030 ama booqo www.itssomethingdifferent.com


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